Guest post by Carla Lopez at carla.lopez@boomerbiz.org.
A successful business doesn’t usually happen by mistake. Instead, it requires a robust marketing strategy, ensuring you can reach prospective customers and convert them into buyers. If you’re a senior entrepreneur that wants to generate more business, The Side Hustle Journey has some marketing tips that can help.
Update Your Website
A subpar website can cost you sales. Today’s tech-savvy customers won’t tolerate clunky designs that are hard to navigate. Similarly, if it takes too many clicks to complete a simple task, the odds are good that at least some of your shoppers will abandon their carts part-way through.
When it comes time to update your website, focus on the principles of good UX design. By creating an online experience that meets or exceeds customer expectations and is as frictionless as possible, you can increase sales.
Snag Customer Referrals
Referral marketing is incredibly powerful. When a recommendation comes from someone a consumer knows, 92 percent of them trust it. That’s far above the percentage of consumers that trust traditional marketing techniques.
If you want to snag customer referrals, make your program easy to use and rewarding. Use a simple online form on your website to capture contact details, and give customers that submit someone a discount on a future purchase. Not only will you grow your customer base that way, but you’ll also get more repeat business, allowing you to boost sales from two directions instead of just one.
Create Engaging Social Media Posts
Social media is a must-use option if you want to boost brand awareness. By getting on Instagram, you can take advantage of a popular platform that’s visually oriented, making it a great place to showcase products and connect with your community. Plus, it has built-in shopping features, allowing you to secure sales with greater ease.
You don’t have to be a social media whiz to create a great Instagram post. As an Instagram post generator, Adobe Spark Post makes it easy, thanks to simple templates and comprehensive customization options. You can create an eye-catching post in mere minutes, making your social media marketing efforts as simple to manage as possible.
Generate Interest with Coupons
Coupons are a classic way to generate new business. They let you advertise strategic discounts, focusing on products that are most enticing to new shoppers. Since people love getting a bargain, they are a great way to get quick attention.
Plus, you can use them to learn more about your first-time customers. By using different coupon codes in different ads, you can find out which marketing efforts were most effective. That can help you refine your advertising strategy moving forward, ensuring you are focusing on platforms or approaches that are legitimately working.
Find Cross-Promotion Partners
If you’re looking for a low-cost, community-oriented option, launching a cross-promotion campaign could be an excellent idea. With cross-promotions, you partner with another business in your area, preferably one that isn’t a direct competitor and that has a customer base that you’d like to target.
Then, find ways to introduce your customers to their business, and they do the same for you. Once you find a prospective partner, spend some time discussing various cross-promotion strategies.
There are numerous approaches that could be worth exploring depending on your business type, community, and budget. As a result, it’s wise to have an open conversation before you move forward with anything, allowing you to ensure that you are both on the same page.
Photo Credit: Pexels
